National home service brand development

We build, own, and operate brands for the home services industry.

OptoLeads is the parent company of a portfolio of national home service brands, and of OptoBuilds, our done-for-you website design and management service for local businesses.

Our services

Two service lines, one company.

OptoBuilds: Websites for Home Service Businesses

OptoBuilds is OptoLeads' first-party website design and management service. We design and build a complete website for a local business, and the owner claims it for a flat monthly rate that covers everything: the design, hosting, ongoing updates, and their own custom domain.

OptoBuilds works directly with local business owners on the website for their own business. It is separate from our home service brands. Visit optobuilds.com

National Home Service Brands

OptoLeads owns and operates a portfolio of national home service brands. We maintain centralized control over brand standards, customer intake, and quality assurance for every brand, with services delivered through authorized local service providers who meet our requirements.

National Home Service Brands

How the brands work.

Owned and operated

Every brand in our portfolio is owned and operated by OptoLeads. We control the brand identity, the standards, and the customer experience, end to end.

Authorized Local Service Providers

Services under our brands are delivered through authorized local service providers who meet our brand standards and quality requirements.

Digital infrastructure

Centralized customer intake, support routing, and the technology behind every brand, built and run by OptoLeads.

National Home Service Brands

Become an Authorized Local Service Provider.

Are you a licensed contractor interested in representing one of our brands in your market?

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